Lance® is celebrating 100 years with more of what you love!
Single Serve Sandwich Crackers & Cookies in New 9ct Convenience Caddy
Lance® is continuing category leadership by investing in quality and improving the REAL PEANUT BUTTER TASTE in many of our sandwich crackers!
Lance® is the sandwich cracker category leader.
  • ‹ #1 in Dollar Share
  • ‹ #1 in Household Penetration
  • ‹ #1 in Frequency
  • ‹ #1 in Loyalty

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NEW Lance BOLDS! Cracker Sandwiches

Lance is bringing the flavor excitement of the salty aisle into the sandwich cracker aisle!
  • Bold and spicy flavors are on trend and appeal to a variety of consumers.
  • Flavors within the sandwich cracker category grew 9% vs. YAGO
  • Bolds concept had strong purchase intent among sandwich cracker consumers (89%) and non-sandwich cracker consumers (76%).
  • 70% of consumers surveyed believe that Bolds is a unique item and they would purchase it in addition to their current sandwich cracker purchases.
  • Bolds unique flavors will bring in a younger consumer to the category that’s seeking flavor variety.

Stella D'oro in Convenient 3 oz Packages!

Original Breakfast Treats® and Margherite® in Convenient 3 Ounce Packages.
  • An NPD study found that 31 million US consumers skip breakfast each day, with a top reason being time constraints and busy schedules.1
  • Across the US, breakfast items are a growing category. Frozen breakfast, waffle/pancakes/french toast, breakfast bars, granola/yogurt bars, instant breakfast, toaster pastries are all up.2
  • Consumers tend to eat Stella D’oro during breakfast occasions more than other times of day.

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NEW Flavor! Cape Cod Waffle Cut BUFFALO CHEDDAR!




Snyder's Sweet & Salty Pretzel Pieces!

With the sweet tastes of cinnamon and sugar or caramel and a hint of saltiness, new Sweet and Salty Pretzel Pieces provide a bold combination of flavors that prove to be irresistible.
SOH Flavored Pretzel Pieces outpace the pretzel category and overall salted snack category growth.

Snyder's of Hanover Korn Krunchers!

Nacho Grande and Barbeque Korn Krunchers are bite-sized chunks of crunchy corn flavor that consumers find irresistible.
Today's consumer is looking for bold flavor. In fact, bold flavors across salty snacks totaled $721M and grew 3%.
Introductory support for Korn Krunchers will include TV, Social and Digital media along with in-store cross-pack couponing and trial packages, plus large-scale event sampling. Korn Krunchers target the largest generation in US history, the Millennials, providing them with bold flavors and the classic taste of Snyder's of Hanover.

Tom’s Brand $2 Product Line Launch

Tom’s brand is launching a new $2 product line in August, 2013
  • Seven SKU’s
  • Current flavor profiles – All represented with $1.09 size
Distribution is targeted primarily against
  • Convenience Format
  • Small independent Grocery
Product Line Objectives
  • Entry into a growing $2 pricing tier – Inject innovation into Brand
  • Raise unit sales value vs. $1.09 products
  • Provide 3rd option for consumers positioned between $1.09 and $2.99 bag size
Product Information & Launch Guide | Images & UPCs


1oz Quitos Hot Chili Lime!

Introducing 1 oz Quitos Hot Chili Lime Rolled Tortillas in time for the national launch on Sept. 9th.
Generate trial of Quitos # 1 flavor with a convenient single serve package.
Sample 1 oz Quitos Hot Chili Lime to generate sales of the entire Quitos product line including:
  • 4z Quitos Hot Chili Lime, Spicy Nacho and Salsa Picante Rolled Tortilla
  • 4z Quitos Chili Lime Corn Chips
  • 2.75z Quitos Chili Lime Duros Wheat Snacks
  • 2.08z Quitos Original Pork Skins with Hot Sauce Packet
  • 1.75z Hot Chili Lime Pork Skins
Sell Sheets & Product Information

Bass Pro Shops - Sweet Maple Bacon Jerky!
Fully Cooked Slices of Real Maple Glazed Bacon Jerky that can be Enjoyed Anytime, Anywhere! Convenient Resealable Bag. Bacon Jerky contributes to category growth and an Increase in Sales, without cannibalizing existing Jerky sales.

Chips, Rolled Tortillas and Skins
Introducing Quitos™ brand rolled tortillas, corn chips and pork skins. The rolled tortilla segment is growing 10 times faster than the tortilla category in all outlets. Quitos™ have a bold and spicy flavor that bring excitement and innovation to the salty snack category.

Archway Homestyle Mini Muffins
The Muffin Category in the Convenience Channel is growing significantly.  New Archway Mini Muffins will provide quality and homestyle goodness that Archway is known and loved for.  Try these new delights in Chocolate Chip, Blueberry and Chocolate Brownie.

Chocolate Nekot!
Our best-selling cookie now comes in a whole new flavor. Real peanut butter or chocolate creme sandwiched between two baked cookies call for a cold glass of milk and a big, bright smile.

Lance Jalapeno Cheddar on Captain's Wafers
Introducing a spicy new variety that is sure to grow your sales. Lance® Jalapeno Cheddar on Captain’s Wafers® stamps out afternoon hunger with the zesty flavor experience that consumers are looking for.

Lance Hot & Spicy Peanuts
Try Blazing Hot & Spicy Lance Peanuts 2/$1 or $0.59 each. Add some fiery flavor to your day with Lance Hot & Spicy Peanuts. The unique blend of hot spices and freshly roasted jumbo peanuts will leave your taste buds sizzling for more. Lance Hot & Spicy Peanuts are perfect for snacking on-the-go!