Why Should You Carry More Breakfast Oriented Items?

  • An NPD study found that 31 million US consumers skip breakfast each day, with a top reason being time constraints and busy schedules.
  • Across the US, breakfast items are a growing category. Frozen breakfast, waffle/pancakes/french toast, breakfast bars, granola/yogurt bars, instant breakfast, toaster pastries are all up.
  • Consumers tend to eat Stella D’oro during breakfast occasions more than other times of day.